Customers / Dealers and upfitters

AI that works with your legacy systems, or replaces them.

Built to connect customer data, workflows, and revenue opportunities across sales, service, and parts.

The problem

Spreadsheets and tribal knowledge don't scale.

Legacy tools weren't built for today's commercial vehicle sales teams. Customer data becomes fragmented, workflows stay manual, and opportunities are lost.

  • Fragmented customer data
  • Manual sales workflows
  • Missed sales opportunities
The platform

Prospecting, customer management, and sales activity in one place.

Torque brings prospecting, customer management, and sales activity into one platform built for commercial vehicle dealers and upfitters, so nothing slips and revenue grows across parts, service, and sales.

  • Know exactly who to pursue next
  • Never lose track of a customer or opportunity
  • Give leadership visibility into every deal
On the lot

Works where your reps actually are.

Reps text updates from the lot, the agents log them, and leadership sees the pipeline move in real time. No app to open, no end-of-day data entry.

  • Text-to-CRM from any phone
  • Voice agents cover the front desk
  • Every conversation lands in the Platform
What's inside

Everything your dealership runs on.

Lead discovery

In-market buyers, surfaced by territory.

CRM

Deal records built for how equipment is sold.

Agents

Follow-ups and front-office work, handled.

Parts and service

Sales, parts, and service on one record.

One
platform for prospecting, CRM, and agents
AI
qualified opportunities delivered to the right rep
Full
visibility into every customer and every deal
Get started

Built for how you actually sell.

See why dealers and upfitters are replacing legacy software with a platform built for the commercial vehicle industry.